EASTBYEASTWEST Cocoon Dress
The story behind the label began with a little girl growing up in Korea.
When Sunu was young her mother and father (Eomma & Appa) had a business selling fabrics for traditional Korean outfits. The colours were so vibrant and the shapes so strong that it was like theatre to Sunu’s eyes. Clothing swirled in Sunu’s imagination at this early stage and it was enough to sustain her interest through school and on to University in Korea. Sometime after that she decided to embark on an MA at the London College of Fashion in London. Moving to the UK provided a completely different cultural landscape to Korea and a fresh source of inspiration that would shape her future designs.
In 2008 Sunu Lee founded EAST BY EAST WEST with the name echoing her experience of Korea and England. In the early days of the label Sunu worked on everything herself, making toiles, patterns and samples before stitching the final garments and hand delivering to customers. As the label grew Sunu began to source fabrics from further afield and work with small-scale producers. Today the label is based in Somerset, U.K. and continues to work as it has always done with a love of natural materials, timeless design and quality. Manufacturing takes place with ethical companies in the U.K, India and South Korea.
Country of Origin
True to Size